Google Shopping gelanceerd in IndiaAfgelopen donderdag, 13 december, kondigde Google aan dat zij het veelgebruikte product Shopping nu ook in India gelanceerd heeft, ondersteunt in Hindi en Engels. Andere grote bedrijven zoals Flipkart en Amazon zijn al operationeel.

Met 400 miljoen online gebruikers is het een markt van jewelste, aan de aanbod kant zijn er maar liefst 58 miljoen MKB-bedrijven waarvan 35% in retail zit.

Ook de referentie naar Google Lens is interessant in relatie tot Shopping, een visuele search mogelijkheid om producten te vinden waar men op zoek naar is.

India has the second largest population of internet users in the world, and it’s only getting bigger. While 400 million Indians are online today, less than one out of three buy things online. On the business front, there are 58 million SMBs in India, of which 35 percent are engaged in retail trade (Source: Sixth Economic Census). However, a very small number of them have an online presence — there clearly exists a huge opportunity for retailers to surface their merchandize to the millions of online consumers.

At Google, our mission is to organize the world’s information and make it universally accessible and useful to everyone. That’s why today we are bringing a new and exciting shopping search experience to India. This is a personalised and immersive experience that will help you easily filter through offers, review prices from multiple retailers and find that right product. This experience will get richer with usage and is available across several Google products: the first is a made-to-browse (think window shopping!) experience on the new Shopping home page. We are also making the same experience available to users with entry level phones, through a Progressive Web App (PWA). Further, starting today, you will also see a new Shopping tab on Google Search. Finally we are introducing Style Search in Google Lens, an all-new visual approach to find the products you are looking for.